What services does Northbridge Automation typically include in a marketing-automation project?

Northbridge Automation usually helps with mapping customer journeys, setting up automated workflows, and building campaign sequences that support lead nurturing. The scope can also include CRM and email platform configuration, segmentation, and handover notes so your team can manage the system with confidence.

What is included when Northbridge Automation delivers workflow and campaign automation?

The work normally covers planning the automation logic, creating the triggers and actions, and testing the workflow before it goes live. It can also include campaign setup, message templates, lead routing, and basic reporting guidance so the automation is practical for day-to-day use.

How is pricing for Northbridge Automation usually calculated?

Pricing is typically based on the scope of the automation work, including how many workflows, campaigns, and lead journeys need to be built or improved. The final fee can also depend on the complexity of your systems, the level of integration required, and how much testing or training is needed to make everything run smoothly.

What can affect the cost of a marketing automation quote?

Several factors can change the cost, such as the size of your contact database, the number of platforms involved, and whether the project needs custom logic, segmentation, or reporting. Ongoing support, content updates, and the urgency of the timeline may also influence the quote, so it is usually best to share a clear brief before pricing is confirmed.

How can I get in touch with Northbridge Automation to discuss a project?

You can reach out through the contact form on our website or by email, and we will review your message and respond with the next sensible next step. If you already have a rough idea of your workflows, campaigns, or lead handover needs, sharing that upfront helps us give a more useful reply.

Privacy Policy of Northbridge Marketing Automation Ltd

This Privacy Policy explains how Northbridge Marketing Automation Ltd collects, uses, stores, shares, and otherwise processes personal data in connection with its marketing-automation business, website, services, communications, and related activities.

1. Introduction and company information

Controller: Northbridge Marketing Automation Ltd

Address: Northbridge Automation, 14 Leman Street, London E1 8FA, United Kingdom

Email: [email protected]

Phone: +44 20 7946 8135

Northbridge Marketing Automation Ltd acts as the data controller for personal data processed under this Privacy Policy, unless stated otherwise. This policy applies to personal data collected through our website, forms, lead-generation tools, customer relationship management systems, email campaigns, automated marketing workflows, analytics tools, support channels, and any other interactions with us.

2. Data collection and processing

We may collect and process the following categories of personal data:

Identification data: name, job title, company name, and similar identifiers.
Contact data: email address, phone number, postal address, and communication preferences.
Professional data: employer, role, industry, business interests, and professional profile details.
Technical data: IP address, browser type, device identifiers, operating system, referral source, log data, and cookie-related information.
Usage data: page visits, interaction history, email engagement, form submissions, click-through activity, and service usage patterns.
Marketing and preference data: consent records, opt-in/opt-out status, communication preferences, and campaign response data.
Communication data: correspondence with us, support requests, sales inquiries, and feedback.
Billing and transaction data: where relevant, payment and invoicing information for services we provide.

We may collect personal data directly from you, automatically through our systems and cookies, from your employer or business contacts, from third-party platforms used in marketing and analytics, and from publicly available sources where permitted by law.

We may also process personal data to profile recipients of marketing communications and to automate communication flows, subject to applicable law and your rights.

3. Purpose of data processing

We process personal data for the following purposes:

to provide and operate our services;
to respond to enquiries and communicate with you;
to manage client and business relationships;
to deliver marketing communications, newsletters, and promotional materials where permitted;
to personalise and improve our website, services, and communications;
to conduct analytics, reporting, testing, and service optimisation;
to manage consent, preferences, and unsubscribe requests;
to maintain records and administer contracts, invoices, and payments;
to ensure security, prevent fraud, and detect misuse;
to comply with legal, regulatory, and tax obligations;
to establish, exercise, or defend legal claims.

4. Legal basis for processing

We rely on one or more of the following legal bases, as applicable:

Consent: where you have given clear consent, for example for certain marketing communications or cookies where required.
Contract: where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
Legitimate interests: where processing is necessary for our legitimate business interests, such as operating and improving our services, managing relationships, and protecting our business, provided those interests are not overridden by your rights and freedoms.
Legal obligation: where processing is necessary to comply with legal or regulatory requirements.
Vital interests: in rare cases where necessary to protect someone’s vital interests.

Where we rely on legitimate interests, these may include marketing to business contacts, service development, fraud prevention, internal administration, and ensuring secure and efficient operations.

5. Data sharing and third parties

We may share personal data with the following categories of recipients, where necessary for the purposes described in this policy:

service providers supporting hosting, IT infrastructure, email delivery, analytics, CRM, customer support, and workflow automation;
professional advisers such as lawyers, accountants, auditors, insurers, and consultants;
payment processors, invoicing partners, and banks;
marketing and advertising partners, including campaign management and analytics providers;
business partners and clients, where needed to deliver services or fulfil contractual obligations;
public authorities, regulators, courts, and law enforcement where required by law or to protect legal rights;
prospective buyers or sellers in connection with a business transfer, merger, restructuring, or similar transaction.

We require third parties to process personal data in accordance with applicable law and, where relevant, under contractual confidentiality and security obligations. They may only use personal data for the specified purposes and not for their own independent purposes unless they are separate controllers and lawfully permitted to do so.

6. Data transfer to third countries

Because we may use service providers and tools located outside the United Kingdom, personal data may be transferred to countries that may not provide the same level of data protection as the UK.

Where such transfers occur, Northbridge Marketing Automation Ltd will implement appropriate safeguards, which may include:

relying on adequacy regulations or decisions where available;
using appropriate contractual protections such as standard contractual clauses or equivalent transfer mechanisms;
carrying out transfer assessments and supplementary measures where required;
ensuring recipients are subject to confidentiality and security obligations.

7. Storage duration

We retain personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, tax, contractual, and reporting requirements.

Retention periods vary depending on the category of data and the context of processing. In general:

contact and enquiry data are retained for as long as reasonably necessary to handle the request and maintain relevant business records;
client and contract data are retained for the duration of the relationship and for a further period as required by law or for legal defence purposes;
marketing data are retained until you opt out, withdraw consent, or object, unless a longer retention period is justified and permitted by law;
technical and analytics data are retained for limited periods aligned with security, performance, and reporting needs.

When personal data is no longer required, we will delete, anonymise, or securely archive it in accordance with our internal retention practices and applicable law.

8. User rights

Subject to applicable law, you may have the following rights in relation to your personal data:

Access: to obtain confirmation of whether we process your personal data and to receive a copy of it.
Rectification: to request correction of inaccurate or incomplete personal data.
Erasure: to request deletion of personal data in certain circumstances.
Restriction: to request that we limit the processing of your personal data in certain situations.
Data portability: to receive certain personal data in a structured, commonly used, machine-readable format and, where technically feasible, to have it transmitted to another controller.
Objection: to object to processing based on legitimate interests and to object at any time to direct marketing.

You may also have the right not to be subject to decisions based solely on automated processing, including profiling, where such decisions have legal or similarly significant effects, subject to applicable law.

To exercise your rights, please contact us using the details below. We may need to verify your identity before responding. We will respond within the timeframe required by applicable law.

9. Withdrawal of consent

Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

You can withdraw consent by using the unsubscribe link in our emails, adjusting your preferences where available, or contacting us directly. If you withdraw consent, we may still process your personal data where another lawful basis applies.

10. Right to complain

If you have concerns about how we process your personal data, we encourage you to contact us first so we can try to resolve the issue.

You also have the right to lodge a complaint with a supervisory authority or data protection regulator in your jurisdiction. If you are based in the United Kingdom, you may contact the Information Commissioner’s Office (ICO).

11. Data security

Northbridge Marketing Automation Ltd implements appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

Such measures may include access controls, role-based permissions, encryption where appropriate, network and system monitoring, secure development practices, staff confidentiality obligations, vendor due diligence, and incident response procedures.

However, no system or transmission method is completely secure. While we work to protect personal data, we cannot guarantee absolute security.

12. Contact information

If you have any questions, requests, or concerns regarding this Privacy Policy or our handling of personal data, please contact:

Northbridge Marketing Automation Ltd
Northbridge Automation, 14 Leman Street, London E1 8FA, United Kingdom
Email: [email protected]
Phone: +44 20 7946 8135

13. Changes to privacy policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations.

Any updated version will be posted on our website with a revised effective date where appropriate. If changes are material, we may provide additional notice by email, website notice, or other reasonable means.

Your continued use of our services after any update indicates your acknowledgment of the revised Privacy Policy, to the extent permitted by law.

7/13/2026 Home